Activity 2, Question 1: Create a media schedule in a medium of your choice for a new car to be launched in one month. $500,000 budget. Explain why you have chosen this medium, and why you have scheduled or allocated the money to what you have. 100 words.
Activity 6, Question 1: Choose a product that could be promoted. Explain how and why you would promote that product or service. Identify 3 types of personnel to help you plan and organise the promotion. What role would they play? How would their skills and experience help you? 100 words.
Question 2: Make a list of resources you would need for the promotion and where to get them. Explain actions you would need to take to have the resources ready for the promotion. 100 words.
Activity 9: You have met a person from another organisation at a networking event. They think they might be able to assist in the implementation of upcoming promotional activities. Write an email to that person outlining how you think they could help you and ask for their assistance. Outline how you can help them in return. Networking is a reciprocal relationship. 150 words.
Activity 12, Question 1: Analyse the methods for collecting customer feedback on promotional activities. Which method would you use and why would you use it? 150 words.
Question 2: Select a current advertisement or promotion. Using the method, you selected in question 1 collect feedback (from at least 10 people) to identify how successful the marketing campaign has been. What conclusions can you draw from the feedback gathered? 50 words.
Activity 13: The organisation you work for has been promoting their main service completing tax returns via TV advertisements. How would you analyse costs and time lines to evaluate the benefits of their promotional activities? 150 words.
Activity 14: Select a current advertisement/promotional activity. Create five questions that could be used to extract verifiable/quantitative data from an audience. Create five questions that could be used to extract qualitative data from an audience. Ask these questions to at least 10 people and use it to make recommendations about future promotional activities. 100 words.
Question 2: What tools can be used to document the overall promotional objectives; identify, plan and schedule promotional activities in action plans and ensure that time lines and costs for promotion of activities are realistic? What should be included in this document?