BMGT 380:

Marketing to the B.O.P.
September 10, 2020
unit 3 ip
September 10, 2020

BMGT 380:

Taylor:  Taylor is enthusiastic about the new business plans and trusts the others and respects their business expertise.  

Taylor is willing to commit to an investment of 51% interest in PI, but is agreeable to a lesser interest.  With a maximum interest of 51%, Taylor would want complete control over business operations. Even with a lesser investment, Taylor wants a strong managerial position and prefers owners with a minority interest to be silent in day-to-day management of PI.  

Taylor wants to minimize personal liability.

Learning Activity W4




General Instructions for Learning Activities  

Read/watch all assigned materials listed for the week in the Course Content. Cite to these materials with in-text citations in all responses to Learning Activities.

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