Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

Accounting homework help – Coursework Geeks
February 24, 2021
Response to the below discussion questions APA format 125 words 1 citation
February 24, 2021

Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

Assignment 1: Discussion—Marketing Plans and Customer Satisfaction
Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

Discuss implementation activities that positively impacted customer satisfaction.
Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.


 

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