Students are required to write two Contextual Application Papers as part of the requirements for this class.The primary purpose of this assignment is to develop and assess students’ ability to view phenomena with strategic lens and apply principles to specific issues/companies/industries identified in the case. The Contextual Application Paper assignment requires students to find and discuss (an) article(s) about an industry or company and to discuss the article(s) from the theoretical perspective learned in the class.
The contextual application paper should demonstrate your understanding and analyses in no more than six (6) pages including a separate cover page (1.5 spacing & 12 font size). Please include citations of all your references in a separate Reference Page (APA style) and also attach the main news article(s) at the end of the paper.
For your External Analysis, pick either PESTEL Framework or Five Force analysis. Describe articles using the framework you choose. It has to be a very specific analysis.
Here are additional guidelines for the assignments: