the five main components of the promotional mix are

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February 20, 2021
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February 20, 2021

the five main components of the promotional mix are

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The five main components of the promotional mix are ________.

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The coordination of the five promotional mix activities over product life cycles, product lines, and product mixes is called ________.

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Several major factors are changing the face of today’s marketing communications. These factors include ________.

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Building good relations with the company’s various publics by obtaining favorable publicity or building up a good corporate image is called ________.

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Content marketing is the creation and sharing of brand messages among consumers across ________.

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Content marketing blurs the line between traditional advertising and new digital content to remain relevant to consumer needs for information and entertainment. Which of the following statements is FALSE about content marketing?

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Marketers have two general promotion mix strategies: ________ promotion, which directs marketing activities towards channel partners so that they can promote the product to final consumers, and ________ promotion, which directs marketing activities toward final consumers.

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Marketers use advertising, or paid attempts to persuade consumers, for three broad objectives: informative, persuasive, or reminders. Which of the following is NOT an example of persuasive advertising?

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Amazon is a company that markets using only direct digital tools, rising from a start-up to one of the world’s most powerful brands as the nation’s second-largest retailer in two decades. Advantages of using direct digital tools over using traditional direct tools include all of the following EXCEPT ________.

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Online marketing has been growing in popularity because it provides an efficient way to engage with customers. Online marketing includes all of the following tools EXCEPT ________.

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Which of the following is NOT a potentially controversial legal or ethical issue that marketers may deal with in mobile and/or social marketing?

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________ marketing features marketing messages, promotions, and other marketing content delivered on-the-go to consumers.

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Mobile buying experiences have numerous advantages over traditional Internet purchasing, including ________.

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In the global marketplace, marketers must understand the basics of the international trade system as well as differing ________.

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Many companies operate globally today. These companies do this because ________.

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Numerous modes of entry are associated with the marketing mix—product, price, promotion, and place—when entering the international marketplace, including ________.

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The rise of sustainable marketing (socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving the ability of future generations to meet their needs) can be attributed to all of the following EXCEPT ________.

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Marketers face several social criticisms of marketing that are potential ethical and/or legal issues when it comes to producing products. These include issues of ________.

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Businesses are instituting sustainable marketing principles to support their efforts to create both immediate and future customer value and strengthen customer relationships. These sustainable marketing principles include ________.

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Marketers have found that sense-of-mission marketing efforts that help define “mission” in broad social terms rather than strictly product-based terms can serve both long- and short-term interests. One phrase that encompasses this philosophy for companies like Ben & Jerry’s, Timberland, and The Body Shop is ________.

 

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