1. Submission: The assignment must be submitted in electronic format only through
Moodle. Please follow the submission process described below:
a) Your assignment deliverables include a single file: Assignment Report (MSWord).
The filename should contain Unit Code, Assignment Number and your
student ID number, similar to the following example:
b) Submit an electronic version (in MS-Word format, without completed
Individual Assignment Cover Sheet) of your completed Assignment Report
through the Moodle site of this unit, by 5pm (31May, 2019). In doing so, please
click on the acceptance box of Individual Assignment Submission.
2. Late Submissions: Late assignments submitted without an approved extension
may be accepted (up to two weeks late) at the discretion of the lecturer, but will be
penalised at the rate of 5% of total assignment marks per day (including weekends).
Assignments received later than two weeks after the due date will not normally be
accepted. (Please refer to the Unit Guide).
3. References: Students are encouraged to look for relevant readings, and draw on
scholarly literature. All sources of information must be fully and appropriately
acknowledged using in-text citation and reference list. Please use APA style of
4. Format and Length: The format of the assignment report is shown below:
? Title page (with assignment title, student name, ID, unit code, tutor name)
? Table of contents
? Introduction section
? Responses to the assignment tasks
? Conclusion section
? Use one single aggregated reference list at the end of the document.
? Use Times New Roman format, font 11 or 12, and single space.
? Each page (except the Title page, and Table of contents) must be numbered.
? Assignment length should not exceed 3000 words (excluding Title, Table of
contents, and Reference List)
Page 2 of 3
FIT9123 Assignment 2, S1 2019
5. Other Questions: Please contact your tutor or lecturer should you require further
6. Assignment Assessment Criteria: Assignment 1 will be evaluated in terms of the
? Written communication skills
? Logical structure of report
? Critical analysis/synthesis
? Identification of major elements/issues as well as analysis/discussion
? Literature used (relevance, type, up-to-date, number) and referencing/citation
? Use of in-text references and list of references in APA style
7. Warning: Students are encouraged to use materials from a variety of sources BUT
materials copied from other sources that are NOT acknowledged in appropriate
references will be considered as plagiarism and is a serious offence that will result in
failure (see Section 8 on “Plagiarism and Collusion” section below for more details).
Any students suspected of copying other students’ work will be immediately referred
to the relevant disciplinary committee.
8. Plagiarism and Collusion: Note that this is an individual assignment. While
general collaboration between students in terms of understanding of concepts is
acceptable, the assignment report must be entirely your own work. You must not:
? Use another student’s work as the basis for your own.
? Steal, appropriate or make use of the work of another student without their
? Lend your work to another student for any reason.
? Use the ideas, words or other intellectual property of anyone without proper
9. Extension Policy: Note the extension policy in the Unit Guide. When an extension
is to be requested, students should consult the lecturer. Extensions will not be granted
due to last minute “technical problems” such as an inability to connect to the Internet,
PC, laptop problems etc.
10. Broad Assignment Aim
This assignment aims at helping students to discuss how social media applications are
used in support of key activities involved in the value chain of business organisations.
Students are required to provide evidence using case studies reported in the scholarly
11. Specific Instructions
Students are required to carefully read a number of research articles (Minimum 10,
Maximum15), that discuss how business organisations are using various social media
applications (e.g. Youtube, FaceBook, Instagram) in support of primary or support
(also known as secondary) activities included in the Value Chain Theory proposed by
Porter (1985). Students are encouraged to use google scholar search engine to find
those articles. Students can also access those articles using Monash Library ecatalogue.
Drawing on a reading of those articles, students are required to perform the